Here is a weird assignment: Create a brand around a color. Then create a campaign to get people to pledge for it.  In our case, get people to pledge white.


Instead of convincing people to vote for the color, we decided to tell a story and get people to pledge "white" as support for an anti-oppressive movement. The White Project is an 8 week interactive story, where all the colors get to play!


To reward participation, we allowed those who pledged to influence the outcome of the story.



Roux Dionissieva (me)/Conceptual

Creative, UX

Ollie Cortum/Art Direction

Demian Kendall/Copywriting


Check out the full project at

A call to action from our main trouble maker, Gregor Kane.

CREATIVE | UX       I facebook, instagram tweet and linkedin. In that order.

┬ęCopyright Ralitza Dionissieva (me) 2014