THE WHITE PROJECT
Here is a weird assignment: Create a brand around a color. Then create a campaign to get people to pledge for it. In our case, get people to pledge white.
Instead of convincing people to vote for the color, we decided to tell a story and get people to pledge "white" as support for an anti-oppressive movement. The White Project is an 8 week interactive story, where all the colors get to play!
To reward participation, we allowed those who pledged to influence the outcome of the story.
Roux Dionissieva (me)/Conceptual
Ollie Cortum/Art Direction
Check out the full project at
A call to action from our main trouble maker, Gregor Kane.
©Copyright Ralitza Dionissieva (me) 2014